Indian Captain Virat Kohli is making new records in popularity and business in the world these days. According to the latest news he increased his endorsement fee which makes him the highest per day paid indian celebrity.
Kohli has increased his endorsement fee to 5 crores per day for all the advertisement. His endorsement is now more than M S Dhoni, Aamir Khan, SRK and Ranveer Singh and this put him in the league of international sports stars.
Kohli endorsement fee was between 2.5 crores to 3.5 crores last year. Kohli renewed his endorsement fee just before the renewal of his contract with the Cola maker Pepsico. He is undecided about renewing the contract with Pepsico because of the side effects of colas according to Economic Times.
Kohli signed a Rs 100 crores endorsement deal with sports brand Puma for 8 years last month which made him first indian sportsman to sign Rs 110 crores contract with a single brand.